Alexandria Brown
3 Keys
1. Make the decision
2. Get the right knowledge and plan well
3. Set yourself up for success - get a coach, have a mentor. Someone who challenges you and keeps you accountable
Need a coach with knowledge, experience and results to show. Make sure their lifestyle models the one you want. Great advice there.
"I don't tell this story to impress you, but to impress upon you that dreams happen"
People tend to get stuck right below 6 figures, then stuck around 300-350K.
False beliefs: To get more money, the need to work more. No, leverage your knowledge.
You are paid for your results, not for your time. Do not think hours for dollars.
Repackage your offerings. Work on your business rather than in the business.
Marketingmasteryprogram.com
Don't need to do all of these
Strategies: Don't think "I already know that" -- if you haven't been successful, then you don't
1. Build a Team - separate lower-value stuff - entering biz cards, shipping, whatever
2. Continuity Program/Membership Programs - Pay monthly fee automatically to stay in program or receive your product. For each event would have to set up shopping cart, sales letter, whatever... why not create one program that will hit everyone?
Interview phone call -- with recording and transcript and on-line forum for questions -- each month
3. Affiliate Marketing - Marketing with affiliates -- double or triple it. 20-30 percent of sales come through affiliates. You only pay affiliates if they sell. Ally with people who have good-size lists.
- Start with your clients and customers -- they're ideal to promote you through their e-zines and whatnot - must learn how to motivate them when it's important to you
- Get one product and have a campaign about it
4. Avoid bright shiny object syndrome - teleseminars are so easy compared to webinars, can do while traveling
Free call plus offering
Paid seminars or series
Better than an e-mail, though
5. Manage your time
If you don't know what your time is worth, no one else will either.
Learning to juggle 100 things, you'll waste your time.
How can you earn $4000 week? $800 a day? 5 hours a day - $160/hour.
Get the
right things done faster, don't try to do it all.
6. Use real mail
Why? Because not 100 percent reliable :)
Can increase results by 400 percent.
7. Speak live
You can speak for free, then offer stuff afterwards
Can make big dinero
8. Big back end
5 percent are ready to buy from you right away
Mentoring programs, coaching, live events... lots of different ways
9. Keep track of all your methods with polls and tracking. Compare sales letters, etc.
10. Hosting live events
Most important - fill the room
You can negotiate to get your meeting room free
Make sure you have something to sell there, too :)
