Not quite sure what these notes were from, but here they are!
Limiters are good.
People invest in the destination, not the plan. Offer = outcome plus service delivery. 90 percent of outcome, less about how.
What is the promise of your event (or whatever): focus on destination.
1. Focus on the outcome
2. Make sure it has legs... tried and true for you and other people (social proof) - use case studies. Testimonial into a case study. Pick something you teach that that person implemented... seeding. Give immediate value, and then show where to get more.
3. Be committed, but not attached. Committed to their making a decision, but not attached to a yes or no :)
4. Keep it simple. Main offer, a couple bonuses
5. Use limiters.
Time (good on stage), quantity - first x people, get y
tension vs. pressure... pressure bad, tension ok.
Make an offer -- need to do that... must show them how to move forward.
Make an offer and use limiters, clarify them, for realz!
2-step offer -
Naming... name an offer
Timing... when do i make an offer
How to get people to show up for appointments:
Need a hook... hook, hook, and hook
Something really juicy, that you will give to them if they show up.
Hook:
1. Offer the hook
2. Remind people of the hook
3. Deliver the hook
Close an appointment... give hook.
Labels: offers, sales
