PR moves that will get you in there

1. Notice what other people in your field have written in books. They reveal incredible strategy and mistakes. Don't believe everything you read. May respect their experience, then find out they contributed to downfall of television.
Question: Are writers contributing to the downfall of television?
Ask questions, and formulate answers for yourself. I agree with X, but not with Y
Your thoughts matter! Original thought is rewarded
Discover what you already know

2. Teleseminars, blogs, etc. You create a summary of what you know already and expand and share

3. Comment on news stories in your field. Fresh and current comments in your blog. Helps you mimic an interview style

4. MEDIA SITE. Put demonstration video, put media picture. "Local television live demo" -- whatever that means. Not just speaking engagement. Links to media coverage. 3rd party seal of approval very important
Have a list of topics you can discuss
Have a phone # that is direct to you that you can actually answer
Media Bio -- top-notch credentials... degrees, whatever will separate you from competition. Awards, book is best-seller. at the beginning. No fluff. 5-10 seconds