Create fans through Twitter

Deborah Micek

Why use Twitter
1. Communicate with your tribe
2. Develop your brand message
3. Reputation management
4. Research/knowledge
5. Trendspotting
6. Be connected to world, latest news
7. Strengthen bond with partners, etc
8. Attract new clients
9. Find and connect with influencers
10. Top SEO for online research. tweetspam.com ? twemes.com /tts = twenes

http://www.twitterhandbook.com/

twitzic.com ? twitter from the road

No line between business and personal
Transparency
Authentic

On Twitter, link to your blog, not your landing page (thank you!)

Zappos, Jetblue all doing it well

Contests are the new advertising

When you write/tweet, talk to one person
"What does everyone think about..." = no. "What do you think about..." = yes

Share resource
Connect with people
Link to another person's blog post
Ask question, every 10-12-20 posts

Attract
Connect
Convert on blog that goes to website

Summize.com - Like Google alerts for twitter, though won't e-mail you. Just save your search (your name, your subject) and visit regularly

Friendfeed... add youtube and flickr, etc.

Copy paste your badge code on blog or facebook or whatever. settings more info url... blue link add twitter to site