How to sell your book
1. Where can your book be the only book?
For example, it's at Starbucks. Only book Starbucks has in there. Buy it, and Starbucks will donate it to some charity. Golf course, too. At the counter. Hair salons (chicken soup for the soul). Novel involving water, put it in fishing stories
2. Sell thousands of books to one buyer.
Pharmaceutical rep bought thousands of book to give as freebie to their potential customers. It was a sales tool for someone else. Rich Dad, Poor Dad sold to multi-level marketing companies, who like that philosophy. Tailor a book to that one buyer. "Conversations with Excel millionaires" - for Excel company.
3. Become a regular guest or columnist
4. Set up your business where you can give things away for free - have a profit path
Send a free copy of the book to your prospective customers. Free article, free teleseminar, free chapter. Go to website and can buy other things, like a seminar, other stuff. Then you have a profit path.
5. Offer coaching or consulting. E-myth explains why small businesses are in chaos. "If you like what you've heard and want to make these changes in your business, join the academy and pay x amount a month." Can do this a bunch of different ways.
6. Offer seminars, workshops, teleseminars - Sells workshop... goes after people who are accomplished executives. Gives free tickets, and will buy things at the seminar (Also, piggy back on others seminars).
7. Offer audio with your book. If they've heard you speak, you can have an interview.
What's the price of a bad hire? What's the price of bad writing?
Everyone cares about: money, relationships, health
Do a membership site
Sell online, but also has a distributor
Get auto-responder
All you need is one more passive income stream aside from book and market it appropriately
You're doing a disservice if you're not offering different ways to get info. Not everyone learns the same way. So get some audio learning. Read a book, but don't always implement them... had to experience several different ways of getting the information, before implementing it.
His workshop also offers meetings with agents and publishers.
Audio - original or reading book
Video - of seminar -- do workshop just to create video
Study courses - audio/video with manual
Newsletter
Conference or seminar
Teleseminar
Membership sites
Meet and greets
Coaching, 1-on-1 or group
Consulting
Critiques
Do-it-for-them services - will go into your house/business and tell you what's up
Sell Certifications where others can teach your
Licensing
Joint Ventures - CD a month, resource directory, sell other peoples stuff
Give templates (press release, design doc)
Do field trips (?)
Discussion groups
Talk show
Seminar started as 1 day, for 250, then went to 1000 for 4 days. Started with 6 people, then went to 100 people. Get free report, then get on mailing list about seminar, etc.
Can buy video and book to testdrive for seminar. If bought video/book, discount to seminar.
Copy is very important.
Freeconferencecall.com - 96 people on the line, and it's free (natch).
More people 2-300 dollars.
List questions and have someone interview you.
Have an outline of things you want to cover and "blab away."
Mistakes:
1. Waiting to sell a zillion books before creating other products
- Sell something for 4-500 dollars instead of 20 dollar book
- Wayne Dyer and Deepak spoke first before they ever sold books. Great way to test the market.
2. Poverty mentality -- don't feel like you can charge very much.
- at the end of 30-minute speech with small audience, offered kit for 495 dollars, and seminar for several thousands dollars
3. Thinking it's easier to sell something for $20 than for $500 -- bundle everything the student would need for more money...
4. Don't set up virtual team/system - get interns
5. Think they have to spend a lot to make extra products. idictate.com -- they will send you back what you dictated over phone (nice!)
6. When speaking, just selling a book, or on the site. Offer several components -- for higher price points
7. Will people really pay me for this? Yes, people will pay you more than you think. You have to have good copy and good speech. Need to tell their story persuasively.
8. Not having a profit path thought out. What's next? What would they buy next?
9. Not thinking about why they won't buy. Part of you is better than none of you. People didn't want to travel, so she started doing online version.
10. Mindset: I just want to write books. It's important to market and do this other stuff.
11. Not learning how to market what you have. Chances are someone out there is better known but doesn't know as much as you do... but they're just better are marketing.
12. Having no marketing plan.
Phone interviews with radio stations
