Building a successful business with Michael Gerber

Melanie Benson Strick & Michael Gerber

He wrote the E-Myth
Why biz fails:
People who start business are technicians, not entrepreneurs. They know how to do the work, but don't know how to work on the business.
Have you built the business to work without you. The point is to create systems so you can be free from it.
Turnkey system -- turn people into customers, etc.
Client fulfillment system -- sell that... not just another one of those who does that. Work on the system on how you make this promise
Then you work on system on converting people
www.meetmichaelgerber.com -- great blog posts
Why is marketing your small business so hard? for example

Dream about themselves = bad, because it'll never be enough
Intentional dreaming -- look at the world and say "What's missing in this world" and then coming up with a solution to that problem. Always about the other. It turns into system, and then turns into result. It's about results.

Didn't find this very helpful, but maybe the blog is helpful.