Dave Lakhani - Secrets of Persuasion

Tell stories.
Persona -- build a powerful, effective persona
- What is people's initial reaction when they first perceive you
- Act the same way every time, people will expect it from you
Transfer of Credibility - whatever we see people do, we do too. Testimonials are good
When you learn to persuade -- your story is too powerful, too different, you can't be compared to anyone else.

When enter, stand in doorframe -- frame yourself -- for 3-5 seconds. People will pay more attention to you.

Shake hands with both hands, make eye contact, and say name.

People want to buy from experts rather than generalists.