Online marketing

Yesterday I was on a conference call with Alex Mandossian and David Riklan. This is what stood out to me:

How to get big names – give them things of value. If you give, they’ll eventually give back. Give first.
Give for a year or two before becoming comfortable asking them for help.
Make yourself more valuable to them – get more search optimization skills, etc.

Identify important keywords for your industry, and then kick ass on them online.

More people you’re linked to, the better. The higher the quality of links and content on them, the better.

Free article submitting tools out there
Ezinecheck.com
Alexa.com – If you're looking for business partners, this site ranks sites based on popularity

Of course it seems like you'd have to be popular already to be popular, but there you go...