Kelly O'Neill

Strategy is a style of thinking. System for ensuring future success.

5 most important to achieve business mastery:

1. Develop a success mindset - knowing that you can achieve anything you want to achieve if you put your mind to it. Know what you want.
The only thing standing between you and your lifestyle is you. There's so much abundance out there, and an only a minute number you have to reach to live your lifestyle.
Alternative is scarcity mentality:
-no one will ever pay me that much for my service. (Because you're good, and product is valuable)
-Why is it they are going to want to hire me as opposed to another more well-known person?
-Who's going to want to do it with me?

Successful people play by their own rules.
Overcome obstacles.
Turn negatives into positives.
Persistence, focus, and unstoppable drive. "You have to learn how to accept rejection, and reject acception" - stay focused on what's your goal
Ethics and integrity
Risk-taking, fearlessness
Listen to intuition
Seeking mastery - how can you get better

2. Design your success - many use hope and pray method of marketing
Don't be busy, be productive. It has negative impact on business. Make sure they set you up for success.
3-year business plan. Where is it going to be in 3 years? Write in first person, present tense.
Surround yourself with excellence.
Your net worth is the sum total of the value of the 5 people you spend most of your time with.
In order to be effective, they had to work really hard. Worked smartly during the day, aligned with value system.
Create a strategic plan that maps your road to success.

3. Creating systems for your success - work less and earn more

4. Know, love, and trust your customers

5. Creating consistent marketing and promotion engines