The Blogsquad

Blog is a content/knowledge management tool.
Blog is excellent section of marketing toolbox.
Add audio to create intimacy and authenticity.
Connect with readers with targeting focus to drive business.
People who wrote books resulting in higher indirect income.
Write a book in a blog:
Know your readers
Know your core message
Can write about management, murder mysteries, anything at all...
A natural outline system - use category system (blogger doesn't have that)
Recommend typepad.com
Can ask for readers experiences/input and then, with permission, put it in your book

Tom Ebslin (sp?) wrote murder mystery: Hackoff.com Set up a blog to serialize the book onto the blog
Blogwild: book that was blogged
Naked Conversations: print book, re: blogging
Buzz Marketing with Blogs
Commonsense.com
Virtualhandshake blog
Stephanie Klein - Greek Tragedy - party girl in NYC, wrote about it on blog

Search engines love blogs because they're keyword rich
Content management, put links/sources all in one place
Provide forum for feedback
Set up a blog so readers can subscribe

Link love - the more you talk about other blogs and link to them, it's another way to build traffic

Start podcasting your book

New authors do book tour and virtual blog tour. Blook = a book on a blog... can do blog tour with this, get cross traffic... more exposure, than you might with traditional marketing campaign
Virtual book tours: http://800ceoread.com/blog/
http://dothillpress.com - blook tour
http://lulu.com - Lulu blooker prize

2-3 days a week post
2-3 days a week, go to other blogs in your field and comment on them
to find them:
http://blogsearch.google.com
http://technorati.com

Blogsquad sites:
http://customizenewsletters.com/jay/
http://buildabetterblog.com

What I learned:
2-3 days commenting on other people's blogs!