Judy Cullins Advanced Article Marketing

Teleseminar with Annie Jennings PR and Judy Cullins

Write short articles: 200-800 words
Have sales letters on your website for each product/service

Hand submit:
Submit your articles to websites in your field. No article blasters, because it can hurt you in the Google search engine rankings. Buyer beware of the article blasters... Sales letters are full of hype. Make sure they're willing to take your keywords and will only target the sites that are relative to those. See how long they've been in business. Think of quality, not quantity.

How to find sites that would accept your articles:
Search on keywords, and also look for word "Submit articles". Also look for high traffic websites, will show up first in list.

7 to 9am is marketing time for Annie Jennings.

Have a free ezine at base of submitted articles, you get hits to your website and growing ezine.

How to streamline submissions:
Four hours for you, four hours for your assistant (high school student) per week
Don't submit to directories, just to the websites, with immediate feedback.
1. Submit by hand
2. Submit 3 articles to a site at a time, to several websites that day. 20 websites a day on a circulating basis
3. Put title, city at top - short web bio (sig file - free report or free ezine) - it depends on website
Delegate to assistant

Take one article and transform it into many - topten.org
Watch what other people write - take their title, and edit them, and change them, so it's yourself. Gives your muse a little head start. Divide into two articles. 1450 = special report, give away. Also slant it toward different audiences.
Set it up with a Question: sample question. Answer: answer it, give as much away to get people to go to your website to know more about your services.
Once you have a book out, you're a savvy person.
Top Ten - top ten reasons for something
then
Top Seven - new site - top seven reasons - and suddenly you're an expert on it :)
No commercialism in the article

5 must dos for articles that websites will love
1. Must have benefit-driven title - reason to read the rest of the article - sometimes can have same/similar article with different title
2. Use keywords in title or introduction. Intro needs hook
3. Hook should be article's first sentence.
4. Article needs beginning, middle, end.... so many myths about self-publishing or whatever
5. Conclusion: mention benefits of doing points in middle article
Short excerpts from fiction book - articles

Don't do "I" a lot. Put story in third person, or, "Like me, you may have tried this ...." All has to be you-centered.

Get articles edited/critiqued by a friend.

30 minutes a day, a couple days a week to submit
Writes 4-6 hours a week.