Online and offline marketing

Marketing deathmatch call

A good way to integrate on and offline marketing is to have an event, perhaps physically send them something they'll need for the event (like DVD of stuff), then at the event meet people, then follow up with an online gift.

Sending out free CD (but must pay for shipping and handling). Send out CD with sales letter, then follow up with call. This seems very agressive, though, I like the above approach.

How to get offline leads:
Go to seminars.
Press releases (use special urls to track usefulness)
Make yourself an expert in different publications
Postcards
Educational pieces - knowing what kind of issues your clients have - show how you solve their problem
Write endorsements for other people's books - also put your stuff with their book deals

Best media for starting on offline marketing:
If you're selling expertise, create a CD with info stuff, give it away. Pre-qualify phone call to see if it's worth sending them the CD. In the CD they learned they need your services. You must follow up with a phone call.
Pressreleasemonkey.com free press release/article in April
Teleseminars

How to get started offline:
Run a contest for something they would have to send in the mail. Then get physical addresses to use offline addresses.