Wednesday, February 21, 2007

Automated e-mail marketing

Send offers for non-responders, very cost-effective.

Basic dynamic content --

Audience segmentation

Simple automation -- takes them to the next step

Inbound management -- handling bounces better

Multiuser support -- with your e-mail marketing platform

Personalized Landing Pages -- designed for each customer

Form-based data collection on landing page

Added immediately to database

Complex dynamic content -- influenced by customer history, increases sales by 900 percent

Customer Preference Pages -- says what they are most interested in receiving

Trigger-based automation -- Send one-off messages based on their activities with no humans involved

Look at return from the customer level. Build offers around their specific needs.

Employ life-cycle automation -- Like it's spring, time to clean up your mailing list!

Distributed enterprise email services... for departmented companies

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