Kathleen Gage – “Secrets to Making Money with the Internet”

On Shared Vision Network call...

You must join a network of people to create infrastructure. It does take time.
Have a good web designer. Have a good SEO person.
If people aren't buying, you haven't identified yourself, created trust and credibility.

Marketing 101 -- You must know your market. Find your niche market.
Must be able to keep in touch with your market.
People must be willing to spend money on what you offer.
Must have quality products and services.
Put systems in place -- solid database, PayPal account. Must have responsive database and mailing list.
Must connect the dots
Must be able to drive people to the site. Plan of action on how to get people to the site.
Must know what they do once they're there.
Must know how to build credibility in your market.
Must know how to introduce product/services.
Must know how to keep in contact with customers.

Making good site:
Make navigable
Give them a benefit/value for giving you name and e-mail address.
Monetize your site -- for example monetizing your articles... linking to something you can buy.

Build solid relationships with people who already make money.
Book called "Law of Achievement" -- got marketing partners...

Getting the right people to your site
1. Use your blog as a tool to drive them back to your site. A lot of content related to your site
2. Social networks -- like MySpace, helps to establish credibility and visibility
3. Yahoo groups
4. Forum groups - establish yourself as an expert or build relationships
5. Joint venture partnerships
6. E-mail signature file -- link to site with slogan, etc... "For free report, go here!"
7. Media releases
8. Craigslist
9. Announcement groups - search for subject plus announcement group
10. Own Ezine, or others that your write for
11. Classified ads
12. Article distribution -- put in resource box all sorts of info like free report that drives them back to site -- best source
13. Talk shows or radio shows or teleseminar

How to convert them to paying customers
1. Create extreme amount of value
2. Write greeeeat sales copy
3. Give offers that are irresistable to that market
4. Give people an easy point of entry -- have them spend $20-50 item

How to set up strategic alliances
Start with one or two alliances -- don't compare with others
Build one solid, well thought-through win/win relationship. Have a vision for long-term relationship. Then build another :)
110 is too many partners lol

How to find partners
Notice other campaigns are going on, and see who's participating in those. Contact those who might be a good match.
If you see an article that they wrote, e-mail them about what you liked.
Go to forum groups for your market/expertise. Start posting, respond well. Soon you will be considered a resource. Then others will come to you about partnerships.

How do you increase value, position themselves as experts
Post articles -- in yahoo groups, forums, article directories specific to market (search: market + article directories)
Article is information, not trying to sell anything.
Always put resource box which drives back to website.
E-book - combine articles you've written. Free software for e-book covers. Format for ease of read, with bio at the end that drives them back to website. Offer it all over.
Real book -- esp. bestseller -- even self-published -- if it's not done professionally or poorly marketed, then hurts you
Forum groups -- best way to build credibility
takes time! takes infrastructure! takes commitment!

Press releases
PRweb.com -
locally -- newspapers, radios, tv, etc... always on the look out for it
1-page document, double-spaced. Focus on award, how she was selected.

Swapping newsletter ads
If the newsletter is good for your market, then go for it! Can also swap products.
Joint venture campaigns, link exchanges -- make sure link is in good position on internet, or it'll backfire on you
Free advertising sites -- will end up with lots of spam
Links to free offers
Teleconferences -- must establish credibility first
Host your own teleconference
Live free seminars online

Also can have one day only giveaways/discounts...