Combining offline with online marketing

Blogsquad radio

1. Become an online real estate investor… buy domain names… notice what people are searching for and buy those domains.
2. Stop using aol/yahoo as your e-mail
3. Make a compelling, interactive web page… make sure you get their problems and challenges. Don't do "Welcome, we do this, we do that." Make it you focused. Audio on the site
4. Have subpages for different services, then you can send people direct to that page (for workshops, whatever)

All marketing is lead generation… rarely leads to a buy after first contact with you

Offline and online are not separate -- strategy must be together
1. Place print/classifieds ad in your target market for leads - offer free report, recipe book, etc… must visit sales page to get data capture form. Include live links to sales pages on your site in the free report
2. Bumper stickers and put on vehicles with your URL. Ask where people found out about you
3. Oversized postcard with download info (free report) then do direct mail (test first) try 50… if you get 2 percent response… if not, then make changes, like headline. Target demos… know what they like to watch, read, whatever…
4. Use someone else's list for a percentage of the sales from it
5. Run a contest on your blog with press releases, flyer, give deadline… must answer simple question or survey to win the contest
6. Create t-shirt with your URL and give it out everywhere (also pen)
7. Create audio/video… cam studios… pass on the video to others who might like it, with link to your site afterwards
8. Create a VIP referral packet with a card clients can use to give a discount… online coupon for free download. Must go to site to retrieve it, and get on mailing list. Gift coupon, to thank for referral

Have an overall strategy
Have a compelling website… addresses the problem of your target client "Gee, these problems are tough" Give away valuable info