Improve response on e-mail

Postini --
Gives info on spam

How do you whitelist yourself across the board?

Sending e-mails:
Must have mailing address (not PO Box!) and phone number, obvious opt-out thing (must be honored in 10 days), clear subject line that says it is a marketing message (from mass sender) - July 2007 Newsletter is okay

If you send too many e-mails to wrong addresses, must regularly scrub your list, or else they (spam-monitors) will think you're evil spammer

1. User-focused approach to opt-in. Why sign up? What benefit will it give to them? Discounts? Whatever?
Take away the confusion and fear of dealing with a writer.

Show what the e-mail looks like in opt-in, what it includes.

Then opt-in... say what you ordered, set up expectations, (remind to whitelist), no surprises, when they'll start getting e-mail

2. Outsource deliverability monitoring...
3. Authenticate sender address
4. Establish rep as good sender
-SPF, Sender ID, Domain Keys... work with your e-mail service provider to see if you're using this tech
-accreditation services that will #1 Sender Score Certified, Habeas, and Goodmail - pay fee to assess your sending history, your database... then they will monitor and will say you're good person :)
Always send from same IP address.

www.forrester.com/emailmarketing